About Us

About Us

Our Story

Shailendar Chhugani is a brand, synonymous with luxury and elegance. Armed with more than two decades of global experience and expertise, we set out in 1993 with a carefully chosen, aesthetic collection of salwar kameez, sarees and lehengas. These luxurious pieces are manufactured in India and sold across the USA, UK, Mauritius and Kenya.

Driven by the success in these regions and our passion to achieve more, we ventured into the world of Arabic clothing for women, mainly Kaftans, in the year 2004. This exquisite, flowy garb is immensely popular with women. No longer restricted as a choice of traditional attire for Arabic women, Kaftans are now a widely accepted, style statement around the world. This elegant apparel also falls under the same bracket as our existing apparel styles of fabrics and embroidery. This inspired us to foray into manufacturing and production of an exclusive range of Kaftans. Since our brand’s inception, we have expanded our reach and now cater to a wider range of clientele across several countries like UAE, Saudi Arabia, Kuwait, Oman, Jordan, Bahrain, Algeria, Qatar and Libya. We have created a niche for ourselves in the international market with our beautiful, versatile clothing, providing our distinguished clientele with a unique and high-end experience.

What We Do

Kaftans are now greatly sought after across all cultures and statures. They can be worn comfortably in all types of weather and styled as desired. Kaftans are versatile and are available in a vast range of beautiful fabrics and patterns, from embroidered to printed, traditional to contemporary and for young and old. A casual design for a relaxing day at home, a chic outfit for high tea with friends, an exquisite, elegant ensemble for adding that extra glam to your evening or a shimmery piece for a night on the town; we have got you covered. Our signature collection is built on traditional Indian craftsmanship, intricate embroidery and rich textures. Each exquisite piece is crafted with utmost care and attention to details. We use lush fabrics like velvet, silk, satin, jacquard, georgette, chiffon, taffeta, linen, cotton, rayon, poplin, in addition to various polyester blends and viscose blends. Embroidery is a very important part of Arab couture. It is an intricate art which requires tremendous focus and attention to finer details. We have mastered this art and offer a variety of embroidery work such as hand embroidery (zardozi and aari), machine embroidery, machine aari embroidery, machine cord work, computer machine embroidery, computer aari embroidery and computer cord work. Printed kaftans are equally popular and extremely comfortable. We specialise in prints carried out in screen printing like rotary, flat bed and table, digital printing, block printing, spray printing, etc.

We believe clothes define an individual’s personality. We understand fashion and how it influences the world. Hence our apparels represent a perfect blend of modern trends and traditional values. We also double up as consultants to our esteemed clients, ensuring we provide them with a curated and seamless experience by offering them our bespoke ‘Made to Measure’ service. We have a dedicated and accomplished team to make sure our clients get nothing but the best, be it handling their individual customised requirements for luxury ensembles or processing large orders for our existing styles. With an impeccable quality assessment and strict protocols in place, we make sure all the standards and conditions of the quality are met. Every piece is checked and inspected before it is shipped. On the whole, our eye for every detail is what sets us apart and makes us the masters of our craft. We aim to keep getting better at what we do and hence, we have made it our mission to be a globally recognised manufacturer and supplier of world-class, high-fashion, luxurious women’s apparel and accessories. At the same time, we focus on superior quality and a positive client experience.


A Tour To Our Process

Shailendar Chhugani

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